Proptech SaaS
We helped Assetti modernize their online presence by redesigning their website and migrating it from WordPress to Webflow. The new site presents a cleaner design, sharper storytelling, and clearer user journeys tailored to their key customer groups.
BACKROUND
Assetti is a real estate asset management SaaS platform designed for professionals managing property portfolios. It helps asset managers, investors, family offices, and corporate real estate teams centralize data, analyze performance, and generate reports more efficiently.
CHALLENGE
Had an outdated website running on WordPress. The site’s design felt old-fashioned, cluttered, and failed to communicate Assetti’s value proposition clearly to its different customer segments (asset managers, real estate investors, family offices, and corporate real estate teams).
The navigation was heavy, the content hierarchy unclear, and the storytelling didn’t reflect the updated brand narrative. Calls to action were generic and ineffective, making it harder to convert visitors into demo requests. Maintaining the WordPress site was also inefficient and didn’t allow for the modern, flexible design Assetti needed.
WHAT WE DID
Website redesign & development in Framer
THE SOLUTION
Website Redesign & Platform Migration
Migrated from WordPress to Webflow for a faster, more scalable, and easier-to-maintain platform.
Redesigned the homepage and key pages with a modern, conversion-focused structure that highlights Assetti’s value to different customer groups.
Implemented responsive layouts to ensure a seamless experience across desktop and mobile.
UX & Content Strategy
Simplified navigation and improved content hierarchy for clearer user journeys.
Developed targeted “for whom” sections for Assetti’s four core audiences: asset managers, real estate investors, family offices, and corporate real estate.
Strengthened calls to action (e.g., demo bookings, contact forms) and placed them strategically throughout the site.
Brand & Visual Refresh
Introduced a clean, credible visual language tailored to a B2B SaaS audience in real estate.
Modernized social proof elements with testimonial sliders, client logos, and engaging layouts.
Refined the brand tone and messaging to align with Assetti’s updated narrative.
CEO & Co-Founder of Assetti
