AI-based nutrition platform
Nordicedgedesign partnered with Metabite to design and develop a minimalist, visually striking landing page for the launch of their new “Metabite for Employers” program a digital health initiative helping organizations promote healthy eating habits at scale.
The Backround
Metabite is a healthcare-focused SaaS company that combines AI-powered guidance with human coaching to help people build sustainable healthy eating habits.
Their evidence-based programs are delivered through digital platforms designed for individuals, groups, and large populations.
Metabite works with healthcare providers, Fortune 500 companies, universities, and health systems, offering scalable, cost-effective solutions that improve dietary choices and long-term health outcomes.
The Challenge
For the launch of their new Metabite for Employers program, the team needed a single-page digital experience that:
Clearly communicated the program’s value proposition in under 10 seconds.
Aligned with Metabite’s brand identity and high design standards.
Drove conversion without overwhelming visitors with heavy content.
Could be delivered quickly to meet the program’s launch timeline
The old approach of repurposing existing pages wouldn’t work, the launch required a purpose-built, conversion-focused page.
WHAT WE DID
Landing page design
The Solution
The final Metabite for Employers landing page delivered a clear, visually engaging experience that speaks directly to corporate decision-makers. By focusing on essential messaging and removing friction, the page encourages action and supports Metabite’s mission of improving workplace nutrition at scale.
What we did
Design & UX
Crafted a clean, minimal layout with strategic use of visuals and whitespace.
Designed a clear hierarchy to guide visitors from awareness to action.
Brand Integration
Incorporated Metabite’s visual identity while enhancing it with bold, modern elements. Selected colors, typography, and imagery to resonate with HR leaders and decision-makers.
Conversion Optimization
Structured messaging to highlight key program benefits immediately.
Added prominent, repeated call-to-action sections to drive sign-ups.
The Result
Launched in under 2 weeks from initial concept to live.
Created a clean page that fits the healthcare SaaS space.
Delivered a conversion-focused structure that can be repurposed for future campaigns.
CEO & Co-Founder of Metabite
